tag:blogger.com,1999:blog-1197181901399970306.post3523410129038713638..comments2021-04-10T21:42:10.574-07:00Comments on CTCS 587: TV Theory Spring 2016: Core 2: TV & The [Social Media] AudienceTara McPhersonhttp://www.blogger.com/profile/09874394027026185133noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1197181901399970306.post-12806499231574112342016-02-17T01:56:39.426-08:002016-02-17T01:56:39.426-08:00Hi Anna, thank you for posting Twitter as an examp...Hi Anna, thank you for posting Twitter as an example, which helps Mark Andrejevic to avoid the biggest problem existing in his article that just using a fandom web site as a case study is too limited to analyze the extensive mediated interactivity. However, this article indirectly refutes the argument “TV as a forum” we discussed before because TV is one-way communication, and it have to rely on new media to be a forum. At the same time, your post and the article demonstrate that, in new media age, one-step flow of communication model, mass media—audiences, is gradually replaced by two-step flow of communication model, mass media---opinion leaders---audiences. To be specific, the “recappers” or the popular Twitter users can be seen as opinion leaders, and the most viewers’ decisions and view experiences are influenced by opinion leaders. Anonymoushttps://www.blogger.com/profile/10163987208635464503noreply@blogger.comtag:blogger.com,1999:blog-1197181901399970306.post-55629961867121990622016-02-16T22:57:25.774-08:002016-02-16T22:57:25.774-08:00Anna,
I think it's great that you brought up ...Anna,<br /><br />I think it's great that you brought up Twitter in regards to this week's readings. There does seem to be a limit to the ways in which audience members can interact with actors/creators in a truly meaningful way on an individual level, but I would argue that the platform is absolutely influential, especially in terms of how the shows are marketed. In addition to all of Shonda's shows, The Walking Dead, Empire, and American Horror Story seem to be trending every night they air. I know that the networks take note, but I'm sure that the writers/producers do as well. <br /><br />It reminds me of Andrejevic quoting J.J. Abrams in "Watching Television Without Pity: The Productivity of Online Fans": "If the Internet is your audience, TV is quite like a play...Movies are a done deal - there's no give and take - but in a play, you listen to the applause, the missing laughs, the boos. It's the same with the Internet. If you ignore that sort of response, you probably shouldn't be working in TV right now," (pg. 25).Anonymoushttps://www.blogger.com/profile/17232959696732120579noreply@blogger.com