Hi all-- just dropping by to share a link to the new Beyoncé video entitled Formation. Bey only released this video as an unsearchable one, only accessible if you had the particular link.
(also this is in fact the adult version, if you prefer the "clean" version it can be found at this link)
There is something interesting happening specifically with the dissemination of Beyoncé's videos, namely the function of the private, the ways in which she demands not only attention but for her fans to #beyintheknow to be up to date on her newest products (her music). With this release, she is creating a way in which the Internet can function not so much as a bullhorn, but as a space where word of mouth is what creates traction and exclusivity in an age where content is supposedly at our fingertips. What this video conveys is Bey's politics in a new, very loud way that many celebrities have avoided on many topics facing our country, from gun control to police brutality. Bey specifically calls to attention that her money and influence make her powerful, in ways in which she can speak up for the oppressed. She specifically references New Orleans and police brutality, with the graffiti near the end of the film stating "stop shooting us" and the imagery of the child throwing his hands in the air only to have the police mimic that action across from him, the image of the one versus a long scary line of uniform, cloned, undifferentiated, anonymous policemen.
She acknowledges her power in her lyrics, stating that "you know that you that bitch causing all this conversation/always stay gracious best revenge is your paper" - pointing to her power, not only through her wealth but also that she holds clout through her audience, which due to that, there have already (as of midnight, Sunday Feb. 7 2016 was 3.9 million views, not even being in circulation for more than 1 day). Bey is flexing her politics, rejecting hegemony, and creating a conversation and confronting the public with the reality of the world that we live in.