The attention to detail within the episode of Archer to the world of Bob's Burgers would not escape the attention of viewers of both shows. While yes, the aesthetic of Archer necessitated a grittier, darker version of the same restaurant (the content of which could be considered potentially another iteration of media convergence- the basic cable channel that combines the formation of traditional network broadcasting practices - limited commercial funding and not solely subscriber based and funded while also being transmitted across cable broadcast systems, which leaves these channels and shows in a nebulous inbetween space)
Jenkins' signaled this shift back in 2004, towards understanding that the masses were not merely just sheep consuming their media passively, and that networks and televisual programming was and needed to shift to keep up with their audiences in order to not only keep them but to keep them coming back. Television has definitely taken up this prediction in the last 12 years, but I look forward to continuing the conversation regarding the ways in which Jenkins' work continues to be relevant as media continues to smash together to keep their audiences coming back, and to affirm that the television viewer is intelligent and not merely a passive, private receiver.
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